websites

 

reebok crossfit

Legend has it that the first Reebok Crossfit eCom website was was run by five people somewhere in Indiana:
That’s true. One person running the whole show, one person designing, one person running tech support, one person programming, and one person running customer service. I was the design and image person.

Legend has it that the site always made over its proposed sales numbers:
That’s true. For it’s four-year existence, that site always sold up to $30,000 US over what it was supposed to make.

Legend has it we helped popularize the 3″ Booty Short:
I’m not sure about that, but there were times when editing imagery became a little controversial because of incidental close ups.

I learned a lot about eCom from start to finish. It was an awesome opportunity.