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adidas mls rec soccer program

When adidas first signed the contract with Major League Soccer, adidas agreed to create a recreational soccer program for the MLS so youth soccer clubs and leagues could have affordable officially licensed MLS uniforms.

Since the program was wholesale, this site was more of a glorified catalog. So had to contact a dealer or sales rep to order anything. However, we did what we could to support the program online.

The site was created using a Magento back-end. We utilized the rag-tag, in-house photography department to have a few photo shoots to get lifestyle and action shots. We also used them to get product imagery. I had full creative direction with the site, the print catalogs and the photography.