websites

 

reebok cricket

When you don’t have much to work with, you work with what you’ve got to make the best out of what you have. That was the attitude about the Reebok Cricket site. We didn’t have a budget to work with. We were given a subpar, inflexible eCom system to work with. We had to shoot the product imagery from the products he had on hand. All other imagery came from people we didn’t know in India. Our three person team had to learn the rules, the terminology, the players, and everything else you need to know about the sport of Cricket so we could hopefully grow our brand and the sport within the United States, where baseball is the “national pastime.”

We gave it that good ole college try even though the business unit was doomed from the start. It was a blast working with Reebok Cricket. I still pay attention to it. My Dhoni English Willow is knocked in.